Blue Nose Marathon Community

Blue Nose Marathon Community is for runners training for the Blue Nose. Train for every distance with support.

Why you should join: Weekly challenges with prizes, training plans for all distances, strength, mobility and nutrition programmes and coaching from Evolve Fitness. Free to join.

The one-liner

The official free online community for the Medavie Blue Nose Marathon, run by a gym sponsor.

What they actually sell

Blue Nose Marathon Community, run by Mathew Benvie, lives on Skool. Its public pitch: "The Medavie Blue Nose Marathon's official free online community hosted by Evolve Fitness." It is free to join. Hosted by Evolve Fitness, the 10km sponsor, and led by 2025 half marathon champion Matt Beaver, the community offers weekly challenges with prizes, discounts for the Blue Nose, Evolve Fitness and more, training plans for every distance, strength, mobility and nutrition programmes, and access to coaching and accountability. Inside sit 6 courses.

Who pays and why

Runners entered in the Blue Nose Marathon or thinking about running. The worry is getting to race day undertrained or without support. They join for training plans for every distance, weekly challenges with prizes and coaching support.

Where the members come from

Mathew Benvie's Instagram, Facebook, X and website presence appears to feed the room. The Skool community reads as the member back end for people already drawn to that work. Exact follower counts stay off the public page.

What's holding it back

Interest peaks around race season, so the community may go quiet once the event is over.

Steal this

Partner with a local event as its official community, so the race does the recruiting for you.

Would this work in another niche?

Yes for other events such as triathlons, charity rides or obstacle races. Weak where there is no shared date.