BlackLine Athletes

BlackLine Athletes is for triathletes. Get a clear plan to improve your swim leg.

Why you should join: A structured swimming programme with new sessions every week, drills and tips and guidance from professional swimmers and coaches. Membership is $9 a month.

The one-liner

A low-cost Skool swim programme helping triathletes fix and simplify their swim leg.

What they actually sell

BlackLine Athletes, run by Nolan Carrel, lives on Skool. Its public pitch: "The #1 community for triathletes to improve, connect and simplify their swim leg." Membership costs $9 a month. BlackLine Athletes is a swim community for triathletes who want a clear way to improve their swim leg. The monthly subscription includes a chat community, a structured swimming programme, new sessions every week, training structure, and drills and tips. Guidance comes from professional swimmers and coaches, and the tagline promises swim training has never been clearer. Nolan Carrel, an open water swimmer and co-founder of BlackLine Swim, leads it. Inside sit 6 courses and a dense module library. A formal money-back promise is not spelled out on the about page.

Who pays and why

Triathletes who feel stuck, inconsistent or confused in the water. They want clear guidance from professional swimmers without conflicting advice. They pay for a structured swimming programme with new sessions every week, drills and community chat.

Where the members come from

The BlackLine Swim brand website and Nolan's Instagram are the feeders. The community reads as the training layer behind the swim brand. Follower numbers are not shown.

What's holding it back

The page is short on detail, with no sample session, coach list or member results. Triathletes already have many swim plans and apps to choose from.

Steal this

Pick the weakest leg of a multi-part sport and own it, because specialists stand out among generalists.

Would this work in another niche?

Yes for runners struggling with strength or cyclists with poor bike handling. Weak for single-discipline sports.