Example report · Discussion-led, to a warm audience
🧭 Coaching & MentoringA premium community: Coaching & Mentoring for people who want results, not another feed
With 6,600 monthly searches for "life coaching" in the US and a steady year-on-year increase of 3%, there is significant interest in the Coaching & Mentoring category. Currently, only 3 of the 4 indexed communities publish a monthly price, with a median price of $49.92, indicating that pricing is mostly unpublished and anyone who states a price plainly is unusual. Your discussion-led format with weekly Q&A can effectively engage this audience, while your warm audience will provide a solid foundation for initial membership. You can dedicate 5 to 15 hours per week to foster this community.
The evidence
Live data from the Coaching & Mentoring category on Community Teardowns.
- 4
- communities indexed
- $49.92/mo
- median published price
- 3 of 4
- publish a price
| Price band | Communities |
|---|---|
| Free | 1 |
| Under $10 | 0 |
| $10–25 | 0 |
| $25–50 | 1 |
| $50–100 | 0 |
| $100+ | 1 |
Search demand
US · measured 68 days ago- life coaching→ +3% year on year6,600/mo
- business mentor1,400/mo
- group coaching program150/mo
8,150 searches a month across these terms. Ranking difficulty 35/100, unusually soft for a topic this size. Search volume measures interest in the subject, not willingness to pay for a community about it. Treat it as the size of the room, not the size of the business.
The gap: Pricing here is mostly unpublished: 3 of 4 Coaching & Mentoring communities show a monthly price, and 1 of those 3 are free or under $25 a month. Anyone who states a price plainly is already unusual.
Based on 3 listings with a published price, last recomputed 67 days ago.
Proof the model works
Real communities from the index, nearest your suggested price band.
Dream Life Society200 members · Skool$47/mo- 2 more comparables in the full report
Suggested model
What to charge, the format to run and the weekly cadence that fits your hours.
Unlock with your email ↓How to get the first members
The three channels that fit your audience, format and hours, with a first step for each, and the ones to avoid.
Unlock with your email ↓Narrower niches worth going after
Narrower segments inside your category, each with the search term and difficulty behind it.
Unlock with your email ↓Where to build it
Because threaded spaces keep a long discussion readable, and owning the brand end to end supports premium positioning.
Because a thread there can be answered with video or voice, and video-first trust is what earns a premium price, plus it runs under your own brand.
Swarm is operated by Growth Maps Media Ltd, which also operates this index. The scoring used is a fixed, independent rules table that applies no preference to Swarm, and ties are broken away from it.
Other Coaching & Mentoring examples
- Premium and live, from a standing start
- Low-ticket course to a large audience
- Mixed format, mid-sized audience
- Live sessions as a side income
Generated from the same six answers the Idea Finder asks, against live data from the Coaching & Mentoring category. No real person’s report is published here.