The Curious Tribe

The Curious Tribe is for internal communicators. Become a respected strategic adviser in your organisation.

Why you should join: Direct access to Joanna Parsons and a supportive community of peers who understand the realities of working in internal comms. Membership is $1,751.33 a year.

The one-liner

A premium annual community helping internal communicators become respected strategic advisors.

What they actually sell

The Curious Tribe, run by Joanna Parsons, lives on Circle. Its public pitch: "A community for internal communicators to become strategic advisors and connect with fellow pros." Membership costs $1,751.33 a year. Joanna Parsons speaks to the loneliness of internal comms, whether you are the only communicator or a leader expected to have every answer. Members get direct access to her, a community of peers and proven templates and resources. The page backs it up with numbers: 90% of members renew for a second year or more, and an NPS of plus 81.

Who pays and why

Internal communicators, often the only one in their organisation, who want to be seen as strategic advisors. The pain is loneliness in the role and being treated as tactical. They pay for direct access to Joanna Parsons, peer support and ready templates.

Where the members come from

Public Circle discovery copy and Joanna Parsons's listing appear to be the front door. Linked social proof on the page is thin, so growth reads as brand-and-listing led rather than a giant media funnel. Exact audience sizes beyond the member count on the card stay off the lander.

What's holding it back

A small, premium group depends heavily on Joanna's personal access. If she cannot keep that up, the main reason to pay weakens.

Steal this

Publish your renewal rate and NPS on the sales page, so a premium price comes with proof.

Would this work in another niche?

Yes for other solo roles inside organisations such as L&D or HR business partners. Weak for consumer hobbies.