Bad Axe Biz Club

Bad Axe Biz Club is for business owners and founders. Take your social marketing to the next level.

Why you should join: Free entry to Bad Axe Enterprises virtual workshops, the eBook library, a monthly New on the Internet video series on social media changes and office hours chat with Carolyn Zick.

The one-liner

A Mighty Networks club for business owners who want strategic social media marketing help.

What they actually sell

Bad Axe Biz Club lives on Mighty Networks. Its public pitch: "Take your social marketing to the next level with expert strategy and a supportive community." The public page does not spell out a join price. Carolyn Zick, owner of Bad Axe Enterprises, combines her agency's expertise with peer support. Members attend all Bad Axe virtual workshops free, get current and future ebooks, watch the monthly live series New on the Internet that breaks down new social features, and use office hours chat for questions. The Mighty Networks door is the main public surface.

Who pays and why

Small business owners and founders who want better social marketing. They want strategy and support in a confidential group of peers. They come for free workshops, an ebook library, a monthly live series and office hours.

Where the members come from

It is the back end of Carolyn's marketing agency, so agency clients and workshop attendees are the natural feeder.

What's holding it back

Most content is tied to platform updates, so members may drift away once they feel up to date. The join price is also not shown on the page, so a business owner cannot weigh the workshops and ebooks against the cost. Much of the value depends on Carolyn's own agency calendar staying busy with workshops.

Steal this

Run a monthly show on what changed this month, so members return to stay current.

Would this work in another niche?

Yes for any fast-changing field, such as SEO or tax rules. Weak for stable topics.