Matt Arroyo Jiu Jitsu

Matt Arroyo Jiu Jitsu is for learners advancing skills and careers. 🥋 BJJ for white & blue belts who feel LOST.

Why you should join: Learn the fundamentals, understand every position & build a high-percentage game that works for you. Get peer support, practical playbooks and live rooms inside Skool.

The one-liner

A $49 BJJ academy for white and blue belts building a usable game.

What they actually sell

Matt Arroyo Jiu Jitsu sells an online academy for white and blue belts who feel lost collecting random moves. The public offer sits at about $49 a month, with an annual option mentioned on the lander. Members get access to a large stack of best-selling BJJ courses, a roadmap covering jumpstart, intro curriculum, gameplan and energy conservation, monthly live calls, footage breakdowns for rolls or tournaments, and direct message access plus training partners. Inside sit a very large module library. The about page does not spell out a formal money-back promise.

Who pays and why

Early-belt grapplers who drill techniques yet freeze when rolls get messy. The embarrassment is knowing moves but having no game. They pay for positional roadmaps and a black-belt coach who will watch footage.

Where the members come from

Matt Arroyo's BJJ instructional brand is the clear front door. The Skool is the paid academy behind that grappling audience. Exact social follower counts stay off the about page.

What's holding it back

Footage review does not scale forever. If monthly calls become crowded and DM replies slow, serious competitors will feel the coaching promise thin out.

Steal this

Sell beginner-belt BJJ as a game-building academy with course roadmaps plus monthly footage breakdowns, not another move-collection dump.

Would this work in another niche?

Yes for other combat sports fundamentals clubs. Weak for advanced black-belt theory audiences who need live mat time only.