11 Plus Excellence

11 Plus Excellence is for parents preparing a child for the 11 plus. Follow a clear, step-by-step plan.

Why you should join: A free parents' video guide, roadmap, study plan and progress tracker, plus a baseline test and paid live lessons in maths and English. Free to join, with paid tiers for deeper support.

The one-liner

A freemium community for families preparing children for the 11 Plus exam.

What they actually sell

11 Plus Excellence, run by Dr Hasan Murad, lives on Skool. Its public pitch: "Building the best 11 Plus Community on the internet." A free tier sits at the front door, with Premium upgrades whose prices are not shown on the public page. The page lists Parents who don’t know where to start with 11 plus prep and want a step-by-step roadmap, Parents serious about helping their child secure a grammar or independent school place, targeted Weekly Live Lessons covering Maths, English, Verbal, and Non-Verbal Reasoning, and Personalised Weekly Worksheets + Homework. Inside sit 4 courses. A formal money-back promise is not spelled out on the about page.

Who pays and why

Learners who want structure and peers, not another abandoned course. The frustration is certificates without competence. They join for structured learning with peers who finish together.

Where the members come from

The Skool lander and Dr Hasan Murad's own teaching appear to be the main acquisition path. Public social links are thin on the about page, so growth reads as community-led rather than a giant media brand. Exact follower counts stay off the about page.

What's holding it back

Empty classrooms after purchase are the silent killer of education communities.

Steal this

Pair curriculum with a peer room so learners finish, not collect logins.

Would this work in another niche?

Yes for other cohort learning rooms. Weak for evergreen courses with empty forums.