Doing It For The Kids

Doing It For The Kids is for freelance parents. Community and connection for balancing work and family.

Why you should join: Chat with other freelance parents in virtual meetups and small in-person meetups, and get first dibs on tickets for bigger annual events. Membership is $18 a month.

The one-liner

A community for freelance parents who need connection, advice and work leads.

What they actually sell

Doing It For The Kids is run by Frankie Tortora. Its own pitch: "Community & connection for freelance parents: A very different kind of 4am Club." The public offer sits at $18 a month. Founded in 2016, DIFTK won’t teach you how to become a ‘successful’ freelancer or how to find ‘balance’ (what does that even mean?!). This is about CONNECTION - camaraderie, collaboration, and a lot of laughs. The offer is easy to understand in one read, which is half the job of a sales page.

Who pays and why

Freelancers juggling clients and children. The loneliness is working alone while everyone else is at school or work. They pay for connection, practical help and a place that members say beats searching online.

Where the members come from

Public Circle discovery copy and Frankie Tortora's listing appear to be the front door. Linked social proof on the page is thin, so growth reads as brand-and-listing led rather than a giant media funnel. Exact audience sizes beyond the member count on the card stay off the lander.

What's holding it back

Peer communities depend on member energy. If posting slows, the warm feel fades.

Steal this

Let members' own words such as better than Google do the selling on your page.

Would this work in another niche?

Yes for other freelancers in life stages such as carers. Weak where people already have a network.