TLP Collective

TLP Collective is for loyalty, brand and CX professionals. Have real conversations with fellow practitioners.

Why you should join: A working space to share challenges, test ideas and learn from each other in real time, not another content library. Membership is $13.32 a month.

The one-liner

A low-cost community for loyalty, brand and CX professionals who want real conversations.

What they actually sell

TLP Collective, run by Pete Howroyd, lives on Circle. Its public pitch: "A global community for real conversations in loyalty, brand, and CX." Membership costs $13.32 a month. Pete's collective runs live sessions, roundtables and ongoing discussions for loyalty, brand and CX practitioners, and is clear that it is a working space rather than a content library or webinar series. The public page keeps the promise practical and specific rather than vague networking talk.

Who pays and why

Professionals in loyalty, brand and customer experience who want honest, practical conversations. The frustration is surface-level webinars and content that never touch real problems. They pay for live sessions, roundtables and ongoing discussions about what is actually happening in the industry.

Where the members come from

Public Circle discovery copy and Pete Howroyd's listing appear to be the front door. Linked social proof on the page is thin, so growth reads as brand-and-listing led rather than a giant media funnel. Exact audience sizes beyond the member count on the card stay off the lander.

What's holding it back

A working space only works if members show up and share. With a small audience, quiet weeks show.

Steal this

Say plainly what you are not, here not a content library or webinar series, so the right people join.

Would this work in another niche?

Yes for other specialist marketing fields such as CRM or partnerships. Weak for consumer groups.