This is Coaching

This is Coaching is for coaches who practise the craft. Become someone worth hiring.

Why you should join: A space for practice and reflection that closes the gap between certification and what really happens in a session, built on art, magic and relationship. Free to join, with paid tiers for deeper support.

The one-liner

A practice-first coaching community for coaches who want to get better at the craft, not just selling it.

What they actually sell

This is Coaching, run by Matt Thieleman, lives on Skool. Its public pitch: "A community for coaches who practice the craft, not just talk about it." A free tier sits at the front door, with Premium upgrades whose prices are not shown on the public page. The page positions it against communities that only teach coaches to sell, promising instead to help members become someone worth hiring through practice. Inside sit 8 courses and a dense module library. A formal money-back promise is not spelled out on the about page.

Who pays and why

Certified coaches who feel a gap between their training and what happens in a real session. The doubt is wondering whether they are actually good at coaching. They join for practice, feedback and relationship-focused craft development.

Where the members come from

Matt Thieleman's Instagram, Facebook, LinkedIn and website presence appears to feed the room. The Skool community reads as the member back end for people already drawn to that work. Exact follower counts stay off the public page.

What's holding it back

Practice communities need active participation. If members only watch, the promise of growth through practice breaks down.

Steal this

Position against the sell-more crowd by selling mastery of the craft instead.

Would this work in another niche?

Yes for other crafts where certification is not mastery, such as therapy or teaching. Weak for pure business growth.