The People People Group PLUS

The People People Group PLUS is for HR, recruitment and operations leaders. Raise the standard of your practice.

Why you should join: Curated content, expert-led discussions, peer insights and collaboration with a global network of people professionals. Membership is $20.48 a month or $220.38 a year.

The one-liner

A paid PLUS tier for HR, recruitment and operations leaders in The People People Group.

What they actually sell

The People People Group PLUS, run by Martin Hauck, lives on Circle. Its public pitch: "Join a global community enhancing HR, recruitment, and operations excellence." Membership costs $20.48 a month or $220.38 a year. PLUS offers curated content, expert-led discussions, exclusive resources and collaborative opportunities for HR, recruitment and operations leaders, on top of the wider People People Group network.

Who pays and why

HR, recruitment and operations leaders who want a peer network beyond their own company. The frustration is facing tricky people decisions alone. They pay for curated content, expert-led discussions and peer insights from people in similar roles.

Where the members come from

Public Circle discovery copy and Martin Hauck's listing appear to be the front door. Linked social proof on the page is thin, so growth reads as brand-and-listing led rather than a giant media funnel. Exact audience sizes beyond the member count on the card stay off the lander.

What's holding it back

The page describes PLUS in broad terms. It is hard to tell exactly what the paid layer adds over a free professional group.

Steal this

Add a paid PLUS layer on top of an existing professional group, so the most engaged members have somewhere to go deeper.

Would this work in another niche?

Yes for any professional group that already has a free audience. Weak for brand new groups with nobody to upgrade.