The Agent Leaders
The Agent Leaders is for estate agents who want steady buyer and seller leads. Learn ads, content and AI lead generation.
Teardown
How this community works
- Pricing
- $27 a monthAround the real estate median of $25.
- Size
- 567 membersBigger than 64% of the real estate communities indexed here.
- Revenue ceiling
- $15,309 a monthIf every member paid the listed price. Free tiers, discounts and churn are not visible from outside.
- Format
- 3 paid tiers
- Platform
- Skool
- Category
- Real Estate
- Last verified
- 12 October 2026
Steal this
- 3 paid tiers: one price for access, another for proximity. Worth copying once you know which members want more of you.
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About The Agent Leaders
The Agent Leaders is for estate agents who want steady buyer and seller leads. Learn ads, content and AI lead generation.
Why you should join: A step-by-step roadmap of videos and guides for launching ads that attract qualified buyers and sellers, copy-and-paste templates for ads, sales and personal brand, a proven sales script and AI appointment booking systems. From $27 a month.
Tiers and products
Notes
Teardown notes
The one-liner
An AI lead-gen school for estate agents who want buyers and sellers on autopilot.
What they actually sell
The Agent Leaders is run by Sam Urpani. The headline pitch reads: "Learn how to predictably attract qualified buyers and sellers on autopilot - through social media ads, content and ai." The public offer sits at $27 a month. Sam Urpani packs video training, ad templates, sales scripts and AI appointment booking, citing an agency past behind $300m of real estate. Inside sit 13 courses. The page does not spell out a money-back promise.
Who pays and why
Estate agents tired of feast-and-famine lead flow. The pain is unpredictable pipelines while ads and content feel random. They pay for ads and content training, templates, sales scripts and weekly Q&A.
Where the members come from
The page links no outside channels, so most members probably find it through Skool's own discovery and word of mouth. That puts a lot of weight on the about page itself, which has to do the whole selling job. Sam Urpani's profile line reads: "Helping service based business owners find more clients, profit, and freedom."
What's holding it back
The page still says free and might be paid soon while charging $27 a month, which can confuse trust on the offer.
Steal this
Sell predictable buyer and seller lead systems with copy-paste ads and appointment booking automations.
Would this work in another niche?
Yes for any local pro who lives on lead flow. Weak for agents who already run a full marketing desk.
Written 12 October 2026
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