#7 in Health & FitnessSkoolfrom $27/month

I AM Tribe

I AM Tribe is for people ready to become healthier and more consistent. Build lasting habits through identity, movement and community.

261 membersHealth & Fitness More on Skool

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Teardown

How this community works

Pricing: $27 a monthWell above the health & fitness median of $13.50.
Size: 261 membersBigger than 31% of the health & fitness communities indexed here.
Revenue ceiling: $7,047 a monthIf every member paid the listed price. Free tiers, discounts and churn are not visible from outside.
Format: 3 paid tiers
Platform: Skool
Category: Health & Fitness
Last verified: 8 October 2026

Steal this

3 paid tiers: one price for access, another for proximity. Worth copying once you know which members want more of you.

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About I AM Tribe

I AM Tribe is for people ready to become healthier and more consistent. Build lasting habits through identity, movement and community.

Why you should join: The 84-day I AM Method across three phases, Discover, Detox and Become, with daily identity guidance, a daily movement programme, weekly live coaching and breathing resets, and higher tiers for personal plans and 1:1 check-ins. From $27 a month.

Tiers and products

Standard
Paid
Premium
Paid
VIP
Paid

Notes

Teardown notes

The one-liner

An 84-day identity and wellness programme with a community wrapped around it.

What they actually sell

I AM Tribe is run by Jp van der Schyff. The front-page promise is "Build a healthier, more consistent life through identity, movement, wellness and community." The public offer sits at $27 a month. A free trial sits on the join path. The method runs 84 days in three phases, Discover, Detox and Become, with breathing sessions and a weekend walking programme. Inside sit 13 courses. The page does not spell out a money-back promise.

Who pays and why

People who want to be healthier and more consistent but keep falling off. The pull is becoming a different person, not just following a plan. They pay for the three-phase I AM 84 method, daily guidance, weekly coaching and accountability.

Where the members come from

Jp van der Schyff links out to YouTube and Instagram from the page. That points to members arriving through free content first, then paying once they trust the voice behind it. Jp van der Schyff's profile line reads: "I AM JP van der Schyff. I AM a believer that Identity creates the live you want."

What's holding it back

Once members finish the 84 days, the reason to stay is less clear. A next stage would help.

Steal this

Give your programme a fixed length and named phases, such as Discover, Detox and Become.

Would this work in another niche?

Yes for any habit change, such as sobriety or money habits. Weak for skills that need no identity shift.

Written 9 October 2026

Reviews

5.0(5 reviews)

Agatha Van Schalkwyk

From Skool

“I love what this community stands for! Very committed tribal leader who walks the talk! Members are actively engaged, supportive and encouraging which makes for a rich and rewarding learning experience. If you want to grow into the best version of yourself, then this is the group for you!”

Katlego Sundani

From Skool

“This community has completely transformed how I view life, how I relate to others, and how I show up,both for myself and for the world. We don't choose the families we are born into, but a like-minded community is the family we get to choose for ourselves. That is exactly what the I AM Tribe is to me. It gave me the space to see the greatness that was already inside me. I am truly grateful. 🙏🏾”

Beaulah Redelinghuys

From Skool

“This community has been incredible. The support you get going through the training material and also after makes me feel like I am part of something bigger than myself. I would recommend this platform to anyone wanting to find themselves again, knowing that your true Identity is buried somewhere inside and wants to come out. You can truly be free.”

Jurie De Winnaar

From Skool

“Over the last few months I have gone through some insane changes. Learning to not only transform my thinking , I lost weight, Have better health, and I am feeling great. My general attitute toward life is so much better. My daghter now calls me " The Best Dad Ever" . Thank you Barry and Team for helping me move forward after the passing of my wife a few months ago. Identity change through IM saved my life and gave me a new purpose.”

Adri Van Staden

From Skool