Project Zero Dog Training
Project Zero Dog Training is for busy dog owners. Build a dog that listens in just 10 minutes a day.
Teardown
How this community works
- Pricing
- $29 a monthWell above the hobbies & crafts median of $11.50.
- Size
- 384 membersBigger than 42% of the hobbies & crafts communities indexed here.
- Revenue ceiling
- $11,136 a monthIf every member paid the listed price. Free tiers, discounts and churn are not visible from outside.
- Format
- 3 paid tiers
- Platform
- Skool
- Category
- Hobbies & Crafts
- Last verified
- 14 October 2026
Steal this
- 3 paid tiers: one price for access, another for proximity. Worth copying once you know which members want more of you.
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About Project Zero Dog Training
Project Zero Dog Training is for busy dog owners. Build a dog that listens in just 10 minutes a day.
Why you should join: A clear step-by-step training system and supportive community for owners short on time. From $29 a month.
Tiers and products
Notes
Teardown notes
The one-liner
A dog training system for busy owners, built around ten minutes a day.
What they actually sell
Project Zero Dog Training is run by Koen Pauly. The front-page promise is "No time to train." The public offer sits at $29 a month. A free trial sits on the join path. Inside sit 11 courses. The page does not spell out a money-back promise. What stands out is how directly the page names the result a buyer wants.
Who pays and why
Busy dog owners, often with reactive dogs. The pain is a dog that does not listen and no time to fix it. They pay for a step-by-step training system, starting with a seven-day foundation, plus community. The emotional pull is being around people chasing the same thing, which matters as much as any single lesson. Project Zero Dog Training gives them one place to bring that problem every week.
Where the members come from
Koen Pauly links out to Instagram, Facebook and a website from the page. That points to members arriving through free content first, then paying once they trust the voice behind it. Koen Pauly stays the visible face of the brand on the page.
What's holding it back
Premium and VIP tiers are not priced. Training progress is hard to show without video.
Steal this
Promise a small daily time cost so busy buyers believe they can keep up.
Would this work in another niche?
Yes for any habit-based skill. Weak where results need long sessions.
Written 15 October 2026
Reviews
gunda-barker-9863
“Am so happy to have found koen. His training is explained and demonstrated so well. Have been doing the 10 minute daily training for a couple weeks and already see an improvement in my dogs. Would 100% recommend 😊”
jacqui-kami-3842
“I have tried the big guys, Cesar Milan and Will Atherton. Koen from Project Zero Dog Training has made the most practical sense and we are finally having success. I’m so grateful.”
Jim Holtzman
“This was a lucky find but made a lot of sense when I watched the intro videos. So I joined Project Zero and boy am I glad! My Doberman puppy has made major strides with way less effort than previously. Koen’s reviews and advice in premium has allowed me to more quickly hone my own training skills to be more effective as well. I recommend this to other dog owners in my neighborhood regularly. I am a big fan!”
Loren Kemble
“Project Zero Academy is an absolute game-changer! Training both of my dogs in Premium, I love the short, clear videos that show exactly what an "A+" outcome looks like. Even from an ocean away in Belgium, Koen’s prompt video feedback, supportive community, and monthly calls make him a true mentor and friend to us here in Detroit. The only thing better would be training in person! Highly recommend to anyone wanting to elevate their training and build a stronger relationship with their dog!”
russel-green-2018
“Amazing training system. I’ve been on loads of training apps and this one has been amazing for my dog. My dog has been on month long residential training with not much change, but I can already see a real difference in four weeks.”
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