Jenni Rawlings Yoga Community: Strength for Yoga

Strength for Yoga is for yogis who want real strength. Follow research-based strength programmes built to support your practice.

Why you should join: New full-body programmes every month from Jenni Rawlings and exercise science professor Travis Pollen, a progress tracking app and a 400+ exercise video library, with a 7 day free trial. Membership is $39.99 a month.

The one-liner

A monthly strength training programme built for yoga practitioners.

What they actually sell

Strength for Yoga is run by Jenni Rawlings with exercise science professor Travis Pollen. It costs $39.99 a month or $430 a year, and both start with seven days free. Each month brings a new full-body programme grounded in research on strength adaptation, framed as a deliberate complement to yoga rather than cross-training as an afterthought. The free week lowers the risk for curious yogis. Anyone copying this should notice that the sale rests on one clear outcome rather than a long feature list.

Who pays and why

Yogis who want the benefits of strength work without abandoning yoga. The worry is injury and losing capacity as they age. They pay for monthly full-body strength programmes grounded in current research.

Where the members come from

Jenni Rawlings's name is on the Circle page, so members most likely come from existing work, clients and followers rather than cold traffic. The page itself links no social channels, which suggests growth comes from an audience built elsewhere.

What's holding it back

Members who stop training for a month may stop paying. Keeping people on the programme matters more than signing them up.

Steal this

Pair your name with a respected expert, such as a professor, so a fitness offer feels evidence-based.

Would this work in another niche?

Yes for any sport with a loyal base, such as running or climbing. Weak for people with no base practice.