GROUNDED Backyard Gardening

GROUNDED is for backyard gardeners. Grow your own food and bring your dream garden to life.

Why you should join: Weekly live Q&A calls, monthly live seasonal lessons, on-demand seed-to-harvest crop guides and a community to share wins and flops. Membership is $19 a month.

The one-liner

A paid Skool gardening club with weekly live Q&As and seed-to-harvest masterclasses.

What they actually sell

GROUNDED Backyard Gardening, run by Jordan Mara, lives on Skool. Its public pitch: "A gardening club with the goal of bringing your dream garden to life through Live Lessons, Seed-to-Harvest Masterclasses and Community." Membership costs $19 a month. Jordan Mara's goal is to help members have their best garden ever. Members get weekly live Q&A calls with Jordan, monthly live lessons on seasonal topics, on-demand video guides for many crops and a private community to share wins and flops. The page also pushes an annual plan with bonus months and a Hori Hori knife posted out for free. Inside sit 10 courses. A formal money-back promise is not spelled out on the about page.

Who pays and why

Home gardeners who want to grow food for their families and reconnect with nature. They are tired of losing crops to trial and error and want someone to ask in the moment. They pay for weekly live Q&As, monthly seasonal lessons and on-demand crop guides.

Where the members come from

No social links appear on the page, so Skool search and Jordan's own audience look like the main doors. Audience numbers are not shown.

What's holding it back

Gardening is seasonal, so members may cancel in winter. The annual bonus helps, but the yearly price is not shown on the about page.

Steal this

Post a physical gift to annual members, because a tool in the hand makes a digital membership feel real.

Would this work in another niche?

Yes for beekeeping, fishing or any seasonal hobby. Weak where activity is year-round anyway.