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Skoolfrom $89/month

Dirt to Dollars Coaching

Dirt to Dollars Coaching is for ambitious people levelling up habits and careers.

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Teardown

How this community works

Pricing
$89 a monthWell above the personal development median of $15.
Size
104 membersBigger than 19% of the personal development communities indexed here.
Revenue ceiling
$9,256 a monthIf every member paid the listed price. Free tiers, discounts and churn are not visible from outside.
Platform
Skool
Category
Personal Development
Last verified
1 October 2026

Steal this

  • Small room, real price: 104 members at $89 a month is a business without an audience of thousands.

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About Dirt to Dollars Coaching

Dirt to Dollars Coaching is for ambitious people levelling up habits and careers.

Why you should join: Public price is $89 a month. Get peer support, practical playbooks and live rooms inside Skool.

Tiers and products

Notes

Teardown notes

The one-liner

An $89 contractors' business community with Blueprint, Operator and Roundtable tiers.

What they actually sell

Dirt to Dollars Coaching by John Seaman helps contractors and blue-collar business owners build stronger, more profitable companies. The public offer sits at $89 a month. Members get business and marketing courses, downloadable templates, live coaching calls, guest speakers and a network of contractors who understand service businesses. John owns JC Property Professionals and frames the room around real-world operator experience. Copy invites people into Blueprint, Operator or Roundtable programmes depending on stage. Inside sit seven courses. A formal trial or money-back promise is not spelled out on the about page.

Who pays and why

Trades owners stuck working in the business without marketing or management systems. The fear is staying busy and underpaid forever. They pay for practical templates, live calls and peers who speak job-site language.

Where the members come from

John's Facebook, Instagram, LinkedIn, website and YouTube appear to drive joins. The Skool is the coaching home for contractors already following that land-development and trades brand. Exact follower counts stay off the about page.

What's holding it back

Multiple named programmes without clear public tier pricing can confuse buyers. If live calls skew too beginner or too advanced, the middle of the room will feel unserved.

Steal this

Build a contractors' membership around live coaching and templates, then name stage-based tracks like Blueprint and Operator so owners self-sort.

Would this work in another niche?

Yes for other blue-collar verticals such as HVAC or landscaping business coaching. Weak for pure real-estate investor clubs with no service-business ops.

Written 1 October 2026

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