The Table by Brave Enough

The Table is for professional women seeking work-life control. Gain balance through CME courses and community.

Why you should join: A society for professional women who feel isolated in the middle of their careers, offering continuing medical education courses and a supportive community to heal, thrive and negotiate change.

The one-liner

A society for professional women that blends coaching, mentorship and CME credits.

What they actually sell

The Table by Brave Enough is a membership society for professional women, led by Dr. Sasha Shillcutt. It costs $99 a month or $999 a year, and visitors can try it for two weeks free. Members get monthly live coaching lectures that can earn CME credits, listed as pending, plus weekly on-demand teaching, leadership development and career advice. The page frames it as the only group meeting both professional and personal needs, which is a strong claim for a niche room.

Who pays and why

High-achieving professional women, especially in medicine. The pain is feeling they must choose between career and wellbeing. They pay for monthly coaching with Dr. Sasha Shillcutt, weekly teaching, leadership development and networking. The page says women often feel most isolated in the middle of their lives and careers, and that is the moment it targets.

Where the members come from

Dr. Sasha Shillcutt and the Brave Enough brand are the feed, and CME credits make it easier for doctors to justify the fee.

What's holding it back

CME credits are listed as pending. If they slip, the main reason to pay weakens. The weekly teaching and monthly lectures rest on a small expert team, so the calendar has to stay full to justify the yearly fee.

Steal this

Offer professional credits so members can justify the fee to their employer.

Would this work in another niche?

Yes for other professions with CPD, such as law. Weak for hobby groups.